Privacy

Effective October 23, 2026

TradeLift answers phone calls for small trade businesses. To do that, we handle personal information about two groups of people: the shop owners who sign up, and the people who call them. This page says what we collect, why, and what you can do about it. We follow Canada’s Personal Information Protection and Electronic Documents Act (PIPEDA) and Canada’s Anti-Spam Legislation (CASL).

If you run a shop

What we collect

What you give us on the sign-up form: your name, business name, phone number, trade, team size, rough call volume and phone carrier.
What you give us when you book a setup call, through our booking provider, Cal.com.
Account details for the TradeLift app, such as your business hours, service area and how you want calls handled.
Basic usage information from this website and the app, such as which pages you visit and which buttons you tap.

Why

To set up and run the service for your shop.
To call or text you about your setup and your account. By submitting the sign-up form you agree to that. You can stop texts at any time by replying STOP, and you can tell us to stop calling at any time.
To ask founding shops for feedback and, if you agree, a testimonial. We never publish a testimonial without your approval.
To understand how the site is used and make it better.

If you call a shop that uses TradeLift

What we collect

Your phone number and the time of your call.
What you tell us on the call: usually your name, address, and what’s wrong, so the shop can book the job.
A recording and a written transcript of the call. Calls are recorded so the shop can hear exactly what you asked for. You are told the call is being recorded at the start.
Text messages between you and the shop’s TradeLift number.

Why

To take your call, answer your question, and book or pass on your job to the shop you called.
To text you a confirmation of what was booked.
To give the shop an accurate record of the call.

The shop you called controls the information about its own customers. If you want a recording deleted or your details changed, you can ask the shop or ask us, and we will act on it.

Who sees it

We don’t sell personal information. We share it only with:

The shop you called, so they can do the job.
Service providers that help us run TradeLift: telephone and text-message carriers, the AI providers that process speech and text on the call, hosting and database providers, and the booking tool for setup calls. Each one is allowed to use the information only to provide its service to us.
Authorities, when the law requires it.

Some of these providers operate outside Canada, which means your information may be stored or processed in another country and be subject to that country’s laws.

How long we keep it

Call recordings, transcripts and texts are kept while the shop uses TradeLift and for up to 12 months after, unless the shop asks us to delete them sooner. Sign-up details from shops that never start the service are deleted within 12 months.

Keeping it safe

Information is encrypted in transit and at rest with our providers, and access is limited to the people who need it to run the service. No system is perfectly secure, so if we ever learn of a breach that creates a real risk of harm to you, we will tell you and the Privacy Commissioner as the law requires.

Your rights

You can ask to see the personal information we hold about you, ask us to correct it, or ask us to delete it. You can withdraw consent for us to contact you at any time. Contact us using the email in the footer and we'll respond within 30 days. If you’re not satisfied, you can complain to the Office of the Privacy Commissioner of Canada.

Cookies and tracking

This site uses a small amount of analytics to count visits and button taps. It does not use advertising cookies. The booking page loads Cal.com, which sets its own cookies under its own policy.

Changes

If we change this page in a way that matters, we’ll post the new version here with a new date, and tell active shops by text or email.